for people who value excellence.
Home is an extension of you.
We partner with exceptional Build-To-Rent operators to create resident experiences that enrich lives, builds loyalty, and redefines the future of premium living.
elevating premium residential living
More than amenities. A life well lived.
Today’s residents expect more than just beautiful buildings. They seek connection, convenience, inspiration and spaces that support how they want to live.
We help you create environments where they don’t just exist, but thrive — and therefore choose to stay.
DISCOVER OUR APPROACH →
our impact
CAREFULLY CURATED. EXPERTLY DELIVEREd.
Experiences that inspire. Practitioners you can trust.
MEDITATION & MINDFULNESS
Spaces to pause, breathe and reset. Whether navigating demanding careers, busy family life or the pace of modern living, guided sessions help residents find greater clarity, resilience and calm.
BODYWORK & MOVEMENT
Luxury wellness, just moments from home. Restorative massage, movement and bodywork sessions allow residents to release stress, ease tension and feel deeply restored.
NUTRITION & WELLNESS
Beautiful brunches and intimate supper clubs bring people together over good food and like-minded conversation, offering a refreshing alternative to London's expensive restaurant scene
WORKSHOPS & EVENTS
Thoughtfully curated workshops inspire creativity, encourage lifelong learning and give residents valuable opportunities to grow both personally and professionally from within their home.
WHY NEEM
NEEM has always been a wellness and events brand at its core. It was in 2024, when founder Jasmine Dawes was placed into the world of BTR and leasing, that the vision came into focus. The gap was clear. Commercial priorities were centred on differentiation and resident satisfaction, onsite and marketing teams required support with executing resident offerings, and residents wanted wellness, entertainment, community and convenience.
All of this pointed to the same missing piece.
And NEEM was built to be that piece.
Founded on established wellbeing practices trusted by hundreds of clients, NEEM grew through demand — expanding into corporate wellness and creative events at the direct request of clients, schools and institutional partners.
That growth, combined with 15+ years of global hospitality experience and a grounding in business development and creative marketing, means NEEM is built by people grounded in the realities of Build-to-Rent, fluent in luxury hospitality, seasoned in wellness, and naturally primed for excellence.
This is the standard NEEM was built to deliver — for every building, every resident and every partner.
designed for modern living
Built by people who understand luxury hospitality, resident experience and the realities of Build to Rent. Every activation is crafted to complement the way your building operates.
human first, always.
Behind every apartment door is a human being with a story. Our experiences create spaces where people reconnect with themselves, each other and the place they're proud to call home.
curated, never comModitised.
We don't fill calendars with generic classes. We curate exceptional practitioners, artists and experiences that residents genuinely want to attend — and talk about afterwards.
beauty creates belonging.
People remember how places make them feel. Every detail — the visual identity, the atmosphere, the small touches — is considered, because that's what creates emotional connection.
The Founder
Jasmine Dawes is the founder of NEEM — a wellness visionary and trauma-informed practitioner, with a background in business development and marketing, and nearly a decade of experience building transformational wellbeing practices.
Her work is rooted in lived experience. Navigating early trauma and chronic pain led her into holistic healing, and ultimately into creating safe, intelligent, and deeply human spaces where people can address the underlying causes of imbalance — not just the symptoms.
Since opening her first clinic in 2017, she has supported over 350 clients, working across private practice, corporate wellness, retreats, and organisational settings — building a client base almost entirely through word of mouth and demand.
Her training spans several countries and disciplines, and have shaped a global, interdisciplinary lens on wellbeing — one that blends deep therapeutic expertise with sharp commercial, creative and operational insight.
It is this understanding — of people, of space, of what makes somewhere feel like home — that now moves fluidly across property, hospitality, education and vision, shaping everything NEEM touches.